It is not required, however, we highly recommend that they download the app as it will result in a better user experience. If they download the app, they'll also have access to additional functionality.
As a hotspot owner, if you send an SMS to a friend or family member from the app, they can continue the conversation via SMS if they desire. However, if you were to send a message to their email, they cannot reply to the email to continue the conversation. If they created a Somewear account with the associated email, then they could message back using the Somewear mobile app.
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